Samantha Jayne Brunskill
The Illuminator Movement
Brunslea Park
Took the brand from 0 → multi-8 figures in just a few years, building the 9 pillars of a premium empire. Delivered a fully integrated approach across urban design, planning, and property development, while maintaining a 6-star client experience at every touchpoint.
Problem
Took the brand from 0 → multi-8 figures in just a few years, building the 9 pillars of a premium empire. Delivered a fully integrated approach across urban design, planning, and property development, while maintaining a 6-star client experience at every touchpoint.
• Developed multi-8 figure SOPs to enable operational scalability and support a partial sale. • Oversaw executive partner negotiations from start to finish. • Managed end-to-end property development, ensuring design, planning, and execution aligned with premium brand positioning. • Collaborated with stakeholders across not-for-profits, developers, government, media, community events, social psychologists, and urban design experts to create a unique property development model, later named Mindful Communities Co. This model linked urban design principles to mental health, wellbeing, belonging, identity, and community-building. • Implemented urban design strategies that maximized both market value and lifestyle appeal.
• A highly profitable, scalable, and premium-standard property brand, positioned for long-term growth. • Maintains executive partnership to continue developing communities that foster belonging, purpose, and goal achievement.
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